BBA General And BBA Event Management

Duration: 1 Duration: 3 Years

Eligibility 10+2 or Equivalent








Defining Event Management

Behind every event lies a team of professional planners and managers, who take responsibility for coordinating and bringing together each key element of the event. From the smallest business meetings to the largest global music festivals, an event is the product of meticulous planning, faultless execution and skilled management. Whether working alone or as part of a wider team, it’s the job of the event planner to take the vision of those hosting the event and bring it to life. From venue choice to layout to marketing to the health and safety of every attendee, it is a multifaceted role of extreme responsibility. Event planners and managers are therefore required to have enormous self-discipline, determination, ambition and creative vision.

The Benefits of Studying Event Management
It takes time, experience and a solid educational background to take up the post of professional event planner. Gaining that all-important foot in the door in the first place can be difficult – those with recognized qualifications always having the upper-hand. Event planning is a deeply complex and challenging specialism, which must be studied at length prior to joining the industry. Just a few of the benefits of studying event planning and management include:

1 – A Thriving Sector
As already touched upon, the Indian event sector alone is already enormous in size and value, though is set to continue growing indefinitely. In terms of career opportunities and potential rewards, there are few contemporary industries with the same high level of appeal.

2 – Management Skills
Most of the core skills and competencies picked up along the way are of comprehensive value and relevance in any business management area. For qualified event planners with a strong track record, future career prospects are boundless.

3 – Job Security
Demand for the very best event planners and managers has never been higher on a global basis. As such, it is a career path that can guarantee life-long job security, for those willing to commit and continually climb the ladder.

4 – Financial Rewards
Senior event managers and company directors have the potential to earn extraordinary salaries. Even at an entry-level positon, the qualified event manager will usually take home a highly competitive salary and rewards package.

5 – Job Satisfaction
Event planning has the potential to be one of the most fulfilling and enjoyable of all creative industries. Bringing the most extraordinary visions to life and delighting delegates/attendees adds up to the kind of job satisfaction you simply cannot put a price on.

Some benefits of event management companies

1.) Smooth execution:
Event management firms engage in smooth execution of ideas as planned. They brace themselves even for contingencies that might crop up like a sore thumb. They have personnel with a wide range of experience which they bring in onto the scenario to ensure that only the best be delivered. It is a multi-faced profession and often demands specialists that cater to different aspects.

2.) Saves time and money:
By outsourcing event management to companies who deal with them, a company saves time and money, though this fact is still a hot debate. Truth is: an event management company has direct links with suppliers and other concerned people who help them get good rates for requirements concerning a particular event. It saves time because the customer would just have to pick the dates, the rest being borne by the event management company. Even in the matters of personal events for instance, weddings, it is great to hire an event management company to look after the proceedings and save the customer from the hassles of single-handedly organizing the wedding themselves.

3.) Inflow of creative ideas:
Event organizers come up with new and exciting ideas for holding events. Depending on the requirements of the clients, event managers can do a lot of things with any event to bring it alive. Event managers also bring a lot of their experience into play which is an added asset for customers. They also give customers the opportunity to have customized events.

4.) Increased customer satisfaction levels:
With the work being in “safe” hands, the company assures the customer of high satisfaction levels. The event management company ensures that there is no stone unturned in offering high level of expertise to the customers who bestow their faith in them. Unnecessary predicaments like misappropriation are averted while the customer is held as the priority when it comes to dealings. The consistency of availability of services is one reason why companies engage event management companies.

5.) End to end execution:
End-to-end event technology encompasses broadly the modus operandi of the event management company roped-in. Strategically speaking a company should always aim at how they are supposed to conduct the event taking in all the factors and a measure for contingency. A proper management scheme must be drafted to ensure that things do not fall out of place. With changing times, software is essential to exercise absolute control over conducting a colloquium or a likewise event. A good management company is the one that brings all of the aforementioned into consideration before embarking on a project

6.) Expert planning:
Like Napoleon Hill rightly says: “Reduce your plan to writing. The moment you complete this, you will have definitely given concrete form to the intangible desire.” A professional event management entails rigorous paperwork, down to the bone. All imagined ideas are chipped in and paperwork follows. The absence of a well thought out plan can mar the event’s happening or may create unnecessary last minute hurdles rendered difficult to overcome in a short time. The key points to be noted are flexibility and team building. Flexibility is the ability to adapt in critical situations and team building deals with assigning roles to different cadres of management involved with the event conducting.

7.) Post-event analysis:
Post-event analysis is a requisite to determine the success of the event and of the management team behind it. Post-analysis usually involves updating the quality of work done with lessons learnt from previous events. To achieve this, the event management company obtains a copy of the old event so that it can serve as a place holder for the forthcoming ones. Performances are reviewed and critical analysis is done, to ensure that the follies are kept to a minimum in the later events.

8.) Programs that outreach:
According to the target audience, the event management company specializes in programs that are received at the other end. There are separate event management companies catering to the colossal variety of events that take place. Be it a corporate event, a wedding or a party, there is an event management team taking care of proceedings.

9.) Develop company’s business profile:
Employing an event management company reflects signs of good business. It guarantees boosting of sales levels along with a good reputation. Apart from that employing a specialized company to handle events also assures business to reach the masses by means of advertisements and brand messages with the help of technology, display and signage.

10.) Increased risk management capabilities:
An event is full of uncertainties that might be encountered like power failure, medical emergency, stampede etc. To combat the above, the event management company brings in, its expertise. The expertise lies in formulating a good risk management plan that is carried out at every stage of event production. The various steps followed are risk determination, determination of the magnitude of the risk, determining the possibility of its occurrence, prioritization and finally the implementation of the strategies to help remove the risk. A follow-up monitoring procedure is also employed.

Top Event Management Companies in India

1) 360 degrees
(Launch events, Conferences & Seminars, Conventions, Trade (B2B) Events , TV Events, Film Entertainment & Award Nights , Press Events , Brand Promotions , Sales Promotions, Consumer Promotions , Retail Promotions , Rural Promotions , Road shows)

2) Percept D Mark
(Celebrity management, Stage shows, Fashion shows, Wedding management, Conferences, brand promotion, Product launches, Mrs. India World, Mrs. world pea gent, Golf Event Management. Provides complete movie and entertainment related solutions to film production houses and corporates.)

3) Wizcraft International Entertainment Pvt Ltd
(High profile events, entertainment, sports, wedding, Film Awards, Artist Concerts, TV Events, Exhibitions, Productions, Response management, Contact management, Consumer Insight, Retail Visibility, Promotions, Lead Generations etc)

4) DNA Networks Pvt Ltd.
(international and domestic concerts, event production, Creative integration of sponsor branding, Production of television specials, Co-ordinate advertising, publicity and public relation activity for events, Design, development and manufacture of quality merchandising)

Cineyug Entertainment

6) Cox and King
(Meetings, Incentives, Conferences and Exhibitions)

7) Sita Conferences
(International Conferences and Exhibitions)

8) E-Factor
(weddings, concerts, International Conferences, Seminars, Television Based Events, Exhibitions, special occasions, corporate events, Road Shows)

9) Sercon
(Exhibitions, Conventions, Conferences, seminars, Golf Events, Hospitality Events, Road Shows, Brand Promotion, Product launches, Incentives. Special Event: Swarn Sambandh)

10) Tafcon Group
(Trade fair and conference organizers. Development of publicity & promotional activities. Marketing Trade Fairs organized by other Agencies.)

11) TCI Consultancy Services and 'e' Events
(conferences, Exhibitions, Seminars, Workshops, Incentives, charters, Delegations, Indian Tours.)